Is a Regulation A+ Offering All It's Cracked Up to Be?

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Regulation A+, a relatively novel fundraising mechanism, has gained significant attention from both investors and businesses. Proponents laud its potential to democratize access to capital for small businesses, while critics express concern about its effectiveness.

The appeal of Regulation A+ lies in its ability to leverage the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can provide businesses with an alternative to traditional financing sources and foster economic expansion. However, the challenges associated with navigating the regulatory landscape and the risk of fraud remain pressing concerns.

As the Regulation A+ ecosystem evolves, it will be important to find a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Regulation A Plus | MOFO

MOFO's team of attorneys is highly knowledgeable about Regulation A+, a mechanism under the Securities Act that allows companies to raise capital through public offerings. Leveraging this offering, businesses can secure funding for expansion while complying with stringent regulations. Our practitioners guide companies through every step of the Regulation A+ process, ensuring a efficient and appropriate offering.

Concisely explain Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Companies can use this funding for various purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that supports companies through the entire Regulation A+ process, from application to investor relations.

If you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

The Latest Reg A+ Opportunity: What Is A Reg - We Have All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful avenue that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect solution. Our team is dedicated to providing clear, concise information throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized services tailored to your specific requirements. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Discover the benefits of Reg A+ for your business.
Access our expert knowledge and experience in navigating the regulatory landscape.
Enhance your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with creativity. But amidst the hustle and bustle of building your dream, navigating the complex world of regulations can feel daunting. A key piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique opportunity that allows companies to raise capital from the public. Regulation A+ offers an efficient path to securing investment, potentially unlocking significant growth opportunities.

Key benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more transparent fundraising process. Startups considering this option should meticulously analyze the specific requirements and implications.
Consulting from experienced legal and financial professionals is strongly advised to ensure a smooth compliance process. Regulation A+ can be a powerful tool for startups seeking to achieve their ambitions, but it's essential to approach it with a clear understanding of the system and its potential impact.

How Regulation A+ Equity Crowdfunding

Regulation A+, also known as Reg A+, functions as a powerful tool for businesses aiming to raise capital through equity crowdfunding. It provides a streamlined framework for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to fifteen million dollars in a fiscal cycle, providing them with access to a wider pool of capital than traditionally accessible via private offerings.

The process for Reg A+ equity crowdfunding entails several key phases. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can begin marketing their securities to investors through various mediums. This can include online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a effective avenue for businesses to raise resources through the power of the crowd. By making it easier for companies to access public markets, Reg A+ has the potential to stimulate innovation.

Regulation A+ Capital

FundAthena is a platform leveraging the power of Regulation A+, offering entities the opportunity to contribute in promising projects. This unique funding mechanism allows companies to raise significant capital from a wider range of sources, while providing entities with exposure to high-growth ventures. FundAthena's dedicated team streamlines the entire Regulation A+ process, ensuring a transparent experience for both projects and their investors.

Speculative Colonial Stock Securities

Venture into the burgeoning realm of Blank-check Colonial Stock Companies, where history meets contemporary finance. These unique instruments grant investors access to a diverse portfolio of newly established colonies. Each investment represents a stake in the potentialexpansion of these captivating ventures. Pursue this promising opportunity to influence to the transformation of our collective past.

A Major Find

Finally, after seasons of tireless digging, our team has made a breakthrough! We've uncovered a rare artifact. It's in pristine condition, and we believe it could hold the key to unlocking long-lost secrets. This is a moment of triumph for our entire team.

First| studies are already underway, and we're eager to reveal more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Title IV Regulation A+ with our insightful infographic. Discover how this powerful funding mechanism can empower your company to reach new heights . Explore the key features of Title IV Reg A+ and understand its impact on the modern capital markets.

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to tap into this unique funding opportunity to fuel your growth . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Title IV fundraising.

Explore more into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC is a a leading platform for businesses seeking to tap into the potential of Regulation A+ offerings. Demonstrating extensive experience in securities law and a intricacies of capital raising, Securex Filings LLC offers a comprehensive range of services designed to expedite the Regulation A+ process . From preliminary consultations to closing , their passionate team supports ventures through every stage of the regulatory framework .

The company aim to guiding businesses in understanding the complexities of Regulation A+.
Businesses can benefit from Securex Filings LLC's experience to maximize their chances of a compliant Reg A+ offering.

Discover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

A Fundrise Reg A Investment

Fundrise has recently launched its latest Reg A offering. This type of capital raise allows individuals to purchase shares of Fundrise's portfolio of real estate properties. The offering is scheduled to close and presents a unique investment avenue for investors seeking exposure to the property sector. Fundrise has built a strong track record with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's website. There, they can review the investment structure. Before making any investment decisions, it is always recommended to conduct thorough research and seek professional guidance.

The

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers entrepreneurs a unique and dynamic platform to attract the resources they demand for growth and expansion. Leveraging the power of the crowdfunding, CrowdExpert connects projects with supporters who are passionate about innovation. By offering shares of equity in exchange for donations, businesses can access a abundance of capital from a diverse pool of participants. This method of funding not only provides financial support but also fosters awareness for the venture, building a strong foundation for future development.

Enjoy from a streamlined and transparent process
Connect with a wider audience of potential investors
Propel your expansion through targeted funding

Experimenting the Waters

Before launching headfirst into any new venture, it's wise to feel out the waters first. This requires thoughtfully assessing the current environment. By gathering data, you can gauge the potential response of your project. It's a prudent approach that can help you avoid risks.

Funding for Everyone

The concept of funding campaigns is no longer a niche practice. It's shifted into a powerful tool that allows individuals and organizations to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for creative minds, enabling them to bring their dreams to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Websites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of digital platforms has further amplified the reach of crowdfunding campaigns, allowing them to attract attention quickly.
Inspiring examples abound in the world of crowdfunding, demonstrating its ability to support innovative ideas.

As crowdfunding continues to flourish, it's clear that this transformative model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Leveraging Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies aiming capital. This regulation allows private companies to raise considerable amounts of funds by means of a streamlined process.

Individuals are lured to Regulation A+ offerings due because of the chance for considerable returns. Moreover, Regulation A+ offers entities with a platform to secure a broader network.

A thriving Regulation A+ fundraising campaign depends on several key components. These include a attractive business model, a transparent communication system, and a committed team.

In the end, Regulation A+ offers a practical pathway for enterprises to secure funding.

SEC EquityNet

EquityNet offers a range of services to encourage small companies. Through its digital platform, EquityNet connects individuals who invest with viable ventures. The portal includes a range of services to facilitate the funding process, including due diligence materials, venture capitalist screening, and dealdocumentation. EquityNet serves an critical role in the ecosystem of startup financing.

Regulation A+ Offerings

Companies looking to raise capital may explore Regulation A+ offerings as a less stringent alternative to traditional IPO's. This structure allows companies to raise up to $50 million from the public in a manner that expedites the fundraising process. Compliance remains crucial, however, as companies must adhere to stringent disclosure mandates and filing protocols. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Benefits of Regulation A+ include its relatively straightforward process, less spending, and the ability to access a wider pool of investors.
Challenges to be aware of include the ongoing transparency obligations and the need for thorough legal advice throughout the process.

Navigating Regulation in Crowdfunding

The landscape of crowdfunding continues to undergo significant expansion, presenting both opportunities and complexities. Regulations play a crucial role in influencing this dynamic {environment|. This necessitates a comprehensive grasp of the current legislative framework governing crowdfunding businesses.

Regulators worldwide are steadily working to create clear regulations that promote responsible and sustainable crowdfunding activities. These regulations aim to ensure both investors and fundraisers while guaranteeing a level playing field for all {stakeholders|.

Adherence is imperative for crowdfunding players to conduct business consistently. Failure to conform with applicable laws can lead significant consequences. As a result, it is paramount for crowdfunding entities to stay informed of the latest regulatory developments. Ultimately understanding and embracing regulations is fundamental for the future success and stability of the crowdfunding market.

Offering Requirements

When controlling presentations, it's essential to establish clear and comprehensive requirements. These rules aim to guarantee that offerings meet predetermined benchmarks of quality, security, and conformance with pertinent laws and standards. Organizations seeking to submit their offerings must adhere these requirements to function within the system of legal and ethical limitations.

Example, offerings in the medical industry are subject to stringent guidelines regarding patient privacy and data safeguarding.

Likewise, financial products must adhere to strict conformance standards to prevent deception and protect investors.

Supervision A+ Finance Dictionary

Understanding regulation is essential for traders. Investopedia's detailed library on regulation provides clarity into the complexities of financial industries. From securities to banking, Investopedia's articles illuminate key concepts related to supervisory frameworks. Whether you are a beginner or an experienced investor, Investopedia's A+ supervision content deepens your knowledge in this dynamic field.

Regulating A+ Companies

The landscape of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the forefront of innovation, pushing the thresholds of what's possible. However, their success can also yield complex implications that require careful scrutiny. Regulators must endeavor to promote a regulatory environment that is both supportive of innovation while also guaranteeing ethical business practices.

This balancing act requires a nuanced approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be carefully considered. These include:

* Data privacy and security:

A+ companies often collect and process vast amounts of insights, raising concerns about the protection of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on algorithms, it is vital to ensure that these algorithms are understandable and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about oligopoly, which could detriment consumer well-being.

Tackling these challenges requires a collaborative effort involving regulators, A+ companies, researchers, and the general public. Through open dialogue, it is possible to craft regulatory frameworks that promote both innovation and the well-being of society.

Governance A+ Summary

Regulations provide a level playing field across industries by setting guidelines. A+ summaries frequently highlight key features of these regulations, presenting a concise overview for stakeholders. These summaries are vital for understanding adherence requirements and comprehending the nuances of regulatory frameworks.

Advantages of regulation A+ summaries include:
Enhanced understanding of regulatory requirements
Simplified compliance processes
Lowered risk exposure

Guidelines in the Real Estate Industry

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After months period of preparation and dedication, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

We believe that this listing will provide enhanced visibility to our investors and aspiring stakeholders, while also allowing us to secure the capital necessary to fuel our next phase of expansion. We are excited about the future and anticipate to share our progress with all of you.

Empowers Reg A+ raises on the platform

FundersClub, a well-established online equity crowdfunding platform, is launching a new feature that allows companies to execute Reg A+ raises directly on its portal. This initiative enhances FundersClub's capabilities, giving businesses access to a wider pool of investors. With Reg A+, companies can raise up to $100 million from the general public. FundersClub's intuitive platform streamlines the fundraising process for companies, making it easier than ever before to leverage the power of crowdfunding.

What is Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple agencies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with transparency requirements, undergoing due diligence processes, and adhering to market stability principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Corporations planning an IPO must engage with regulatory advisors to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other documentation.
Companies must reveal material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Offerings

Reg A+ offerings present a unique avenue for companies to raise capital in the public markets. By leveraging this mechanism, companies can attract investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are commonly used by companies in various industries, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Policies

The implementation of Regulation A+ standards plays a vital role in ensuring accountability within the securities markets. They serve to guidelines on ethical conduct by participants involved in raising capital. Strict observance of Regulation A+ policies is critical for regulators to maintain market integrity.

A robust understanding of Regulation A+ requirements allows both issuers and investors to navigate the regulatory landscape in the capital markets.

Additionally, Regulation A+ provides a clear mechanism by which companies can obtain financing while protecting the integrity of the markets.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined mechanism for smaller companies to raise capital. This level 2 offering under Reg A+ allows companies to advertise their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's service can be a valuable tool for companies seeking to adhere to the disclosure provisions of Reg A+ Tier 2 by providing a user-friendly space to present their financial information and business plan with a wider audience.

Remember: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Regulating a Text Precisely

When handling text, control becomes essential for reaching desired results. This system involves implementing clear rules to guarantee uniformity and accuracy.

Standards for text can span a wide range of aspects, including format, tone, and subject. By utilizing these rules, we can enhance the clarity of text and prevent misinterpretations.

Successful text regulation enhances to clear communication.
Regulations instill professionalism in written content.
Standardized text enhances the aggregate impact of any piece of writing.

Regulation a+ Offering

A compliant a+ offering requires a comprehensive understanding of the changing regulatory terrain. This involves analyzing relevant laws and adopting robust procedures to ensure adherence. A successful a+ offering should also enable accountability and strengthen assurance with stakeholders.

Essential factors when formulating a regulated a+ offering include: risk management, data security, consumer protection

Legislation A Plus Benefit

When it comes to regulations, a "plus" often signifies a favorable impact. A regulatory framework that's well-designed and efficiently implemented can enhance stability. It can also promote progress by providing a predictable environment for businesses to thrive. This, in turn, can lead to industrial growth and a higher standard of living. Ultimately, "regulation a plus" translates into a stronger society for all.

Regulation A

When a enterprise is seeking to raise capital, they have several alternatives available. Two common techniques are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $1 million from the public, while Regulation D is used for private placements, permitting companies to sell securities to a limited number of financiers.

Regulation Aprovides greater public visibility, but it also involves more demanding standards.
{Regulation D|Reg D|concentrates on private placements, making it a good option for companies seeking less public attention.

Ultimately, the best regulation will depend on the company's specific circumstances and its aspirations.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability website and soundness of the overall financial market/economy/system.

Data Protection Officer

A Privacy Officer is a role responsible for managing an organization's compliance with privacy regulations. This crucial figurehead works to implement procedures that safeguard personal data. They also {act as apoint of contact between the organization and supervisory bodies, offering assistance on privacy matters.

SEC Approves New “Reg A+” Rules for Crowdfunding

In a landmark move to stimulate the crowdfunding industry, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has adopted new rules for “Reg A+”. This administrative framework is designed to facilitate startups to attract investment from a broader pool of investors.

Reg A+, formerly known as Regulation A, now allows companies to issue their securities to the public excluding the conventional IPO process.
The new rules expand current regulations, granting companies with more freedom in how they raise capital.
Such developments are projected to {have asignificant impact on the crowdfunding landscape, increasing its accessibility for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When seeking capital for a new business venture, entrepreneurs often confront the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as mini-IPO , enables companies to raise significant amounts of capital from the broader public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, offers more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor credentials .

Choosing between Regulation A+ and Regulation D involves thoroughly considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall aspirations of the business.

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IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?